Overview:

Sony Electronics is in the business of selling world class electronics to the consumer. Before and at the time these products become available to the consumer and the marketplace, Sony Electronics PR and Media department puts forth a concerted effort in getting reviews and press on the various electronics from editors and reporters from major publications.

Project:

Enable the PR/Media Department of Sony via the web, to track reporters of major publications, loan products to editors and reporters, virtually create loans and track return dates as well has have an events section that allows Sony to get press coverage at major event showcases across the country. Create a customized eCRM product that merges together the various departments within Sony and automates and organizes all their duties and responsibilities in real-time fashion.

Solution:

We have designed, developed, host and support a fully scalable web based software solution built within Microsoft’s .NET Architecture and powered by SQL databases. This real-time web based solution enable various departments of Sony Electronics to interact together, retrieve information, loan products, keep track of outstanding products, manage inventory, coordinate events by creating event lists and tracking attendance as well as stay organized and share information real-time throughout multiple Sony departments across the United States.

Result:

The result is a fully scalable real-time web based solution that addresses all the outstanding internal business processing inefficiencies as well as automating day to day office operations while keeping all departments in various US cities up to date.

back to case studies...