Overview:

For over 70 years, Triangle Printing has been in business selling corporate digital imaging and printing services as well as consumer creative supplies. With 17 locations in both New Jersey and Pennsylvania, Triangle is recognized as one of the leading reprographic companies in North America.

Project:

Triangle sought a custom e-commerce solution that would integrate seamlessly with a new website design and architecture, while working in real-time with online transactions, offline product inventory and customer fulfillment. A custom software web application was also necessary for reporting and other administrative duties in an effort to manage their online and offline data in a centralized location. In addition, an interactive e-marketing product and strategy was required to keep the Triangle members updated.

Solution:

Our creative team designed a user-friendly website consistent with the company’s current brand image that was functional and easy to navigate. Working with our creative web team, our software engineers were able to custom develop a web store for Triangle’s products and services, tied into a robust online member registration database which stored customer information and offered an online history. Once a transaction was processed online and a new customer registered, this data was integrated in real time with the company’s current inventory and fulfillment systems. It also allowed for the customer to be able to view detailed order shipment and tracking information.

Xquizit also developed a web database that centralized the online and offline data in one place, making the organization of information both current and reliable. Xquizit designed a web interface to allow Triangle to control and edit key portions of their site using a customized admin management tool. This interactive e-commerce website was complemented by a cross-promoted HTML e-piece that kept the current membership and Triangle opt-in e-community informed on new products, services and art classes.

Result:

A complete interactive website inclusive of web-based client access, database, and reporting tools. Improved customer service, increased productivity and accuracy, as well as value-added services that facilitate the gathering and reporting of key statistics and maintain them in a secure environment. Enhanced communication practices both online and off.

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